We will watch Super Bowl commercials today in class.
What is the company?
Chrysler
Who is the target audience:
25-40, Male
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Celebrity/Human Interest
How were camera shots and editing used to enhance the message?
Make the car look really nice
What is the slogan/message for the company?
Imported from Detroit
Was the message effective? Why or why not?
Yes
We will watch Super Bowl commercials today in class.
What is the company?
Volkswagon
Who is the target audience:
30-50, Male
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Quick shots
What is the slogan/message for the company?
Das Auto
Was the message effective? Why or why not?
Not too effective
We will watch Super Bowl commercials today in class.
What is the company?
Doritos
Who is the target audience:
Male, 20-30
What persuasive method used (humor, action, celebrity, human interest, etc.)?
Humor
How were camera shots and editing used to enhance the message?
Quick shots, quick story
What is the slogan/message for the company?
Doritos
Was the message effective? Why or why not?
Yes, it was funny
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